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Brand Design

Logo and Brand System

Brand Design

Kentucky Credit Union Brand

Our client wanted a brand that speaks to their rural members and their life-needs. My role was working with a copywriter to bring this idea to life in a brand system. We developed a brand that lifts up their rural, hard-working membership in a way that speaks to their true needs. It’s not the loan they need, but the affordable payments for their commuter car to get to work.

Kentucky Credit Union Brand

Our client wanted a brand that speaks to their rural members and their life-needs. My role was working with a copywriter to bring this idea to life in a brand system. We developed a brand that lifts up their rural, hard-working membership in a way that speaks to their true needs. It’s not the loan they need, but the affordable payments for their commuter car to get to work.

This credit union is all about their local¬† hard-working Kentuckians. This brand is about building connections with people in their every day lives. We don’t have lofty goals, just realistic ideas of making a life better together. The logo represents their tagline, rising together with the security and friendly look of a rounded slab serif. This brand really focuses in on the “why”. It’s not about the car loan, it’s an affordable payment for my ride that gets me to work reliably each day.¬†

2022 Marketing Campaign

This campaign for our client was developed by myself, our copywriter & creative director. Beyond initial concept for the campaign that spread across several products, my role here was to design a unique campaign that felt fresh and evolved from the inital brand system that has been around a few years. I built out the animated HTML5 ads. All copy written by our copywriter.

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