Brand Design

Logo and Brand System

Brand Design

Central Cali Credit Union Brand

Our client was looking for a brand that celebrates the people of their community and the place they live their lives. My role was working with a copywriter to bring this idea to life in a brand system. The brand colors and graphic elements embrace the geography of the region and the optimism of the people.

Central Cali Credit Union Brand

Our client was looking for a brand that celebrates the people of their community and the place they live their lives. My role was working with a copywriter to bring this idea to life in a brand system. The brand colors and graphic elements embrace the geography of the region and the optimism of the people.

This credit union came to us with a logo and a primary color they wanted to keep. Building off of the clean, monoweight design of the logo, I developed a fun and laid-back system that leans into that with stamps and a graphic system that celebrates central and coastal California, both it’s people and varied terrain.

It’s not often that we get to hear back the results of our work. But, our agency went back 2 years later to conduct a brand awareness study and the results were pretty outstanding. Name awareness and brand esteem is up considerably. Net Promoter Score (How likely are you to refer this CU to someone) is up around 20 points. The consideration set for non-members (would you consider banking there) went from 17% of the market prior to rebrand up to 55% after. Kudos to us!

We were tasked to design an ATM vestibule that would be on a college campus alongside other ones from other financial institutions. I coudln’t help but noting these outbuildings were drab masses of concrete that didn’t look like a place I’d particularly wat to be. So, I decided I wanted to pump up the energy. Make this a welcoming spot that would be noticed across campus and be more interesting and fun when compared to the other ATMs. I used their full color palette and wavy graphic to make a mosaic that was full of energy and fun. The ATM surround was already designed, so I was just workig with the building itself. We also included a monitor that would be used for outward messaging and campaign images or video.